CREATIVE DIRECTOR. WRITER. STORYTELLER. STRATEGIC THINKER. CHARISMATIC PRESENTER. NEW BUSINESS WINNER. VERB DISREGARDER.
Part of a total rebrand
Port of Stockton
Our goal was to make Raider football accessible to everyone and not just the football rowdies. So we let everyone Raiderize themselves by turning them into the logo. Fans could then print out the results on t-shirts, mugs and a few made it on a high traffic digital billboard. With almost no paid media to support it, this little promotional site became a huge viral success.
Marine Mammal Center Demo
Wrote all the copy for the launch of ifonly, a site offering exclusive experiences with luminaries in the fields of sports, wine, food and entertainment.
MOROCCAN HOME COOKING LESSON & DINNER FOR 8 Casablanca. Marrakesh. Sahara. The names alone evoke lush images of exotic beauty. With its rich culture, Morocco has one of the most diverse cuisines in the world. Chef Lahlou will share with you his contemporary take on traditional Moroccan home cooking during a hands-on lesson. Then you party will enjoy an unforgettable meal at his celebrated Aziza restaurant.
Motors Masters demo
1) Common Sense Media "Dark Thirst" 2) PG&E "Breeding" 3) eBay Motors "First Date" 4) MTC "Easy Commute" 5) San Francisco Giants "Interrogation" 6) KC Masterpiece "James" 7) Delta Dental "Prom King" 8) FedEx " Larry"
KC Masterpiece "James"
Sometimes it's all about casting. Our campaign featured real BBQ experts talking in their own words about the art of barbecuing (with a few simple prompts from me). When we first met James we knew we had hit the mother load.
MTC Clipper Card "Easy Commute"
I usually start thinking visually before I ever encounter words. In this instance, we sought to show how easy commuting was with the new Clipper Card by not having the commuters "move" at all.
San Francisco Giants "Interrogation"
PG&E CFL "New Guy"
PG&E CFL "Breeding"
San Francisco Giants "Chase"
eBay Motors "Interview"
Going head to head against Craigslist isn't easy. But eBay Motors Local Classifieds does have a couple of advantages.
eBay Motors "First Date"
1) Visa "Driving School" 2) Visa "Virgin Land" 3) Lay's "Scout Leader" 4) Lay's "Cooking w/Terry & Howie" 5) Boggle "Intro" 6) Pizza Hut "Slo-Mo" 7) Fruit of the Loom "The One"
Sungevity “Greg” Panda Express “Welcome to my Yurt” Sungevity “Prisoner” Oakland Raiders “History” Symantec “Tax Attempts”
We also have created multiple community campaigns that are intended to build a level of transparency and trust between the Port of Stockton and the Stockton community. One campaign shows the port's efforts in protecting the environment; one gave an inside peek into what goes on at the port; another would humanize the port, by showcasing their employees; and a third showed the real, tangible difference the port makes in the everyday lives of Stocktonians. "Part of the Port" won The Award of Excellence from the American Association of Port Authorities and "Port Proud, Stockton Proud" was awarded Best Marketing Campaign.
Community Outreach campaign
This campaign focused on the Port's commitment to environmental stewardship.
Website Landing Page
Website Environment Page
Community Outreach campaign
Stocktonians see the Port from a distance every day. This campaign gave them a behind-the-scenes Peek at the Port, as part of their commitment to transparency.
Community Outreach Campaign
This campaign shared the many ways the Port positively impacts everyday Stocktonians lives.
Community Outreach Campaign
This campaign sought to humanize the Port by showing that its employees are everyday Stocktonians just like them.
We helped launch Trumer Pils in the U.S. in 2004. In a few short years, what started as a tiny local brewery has turned into one of the hottest beers of the western U.S.
Earth Day promotion
Gave consumers Trumer-branded seed paper that they could plant as a reminder that Trumer Pils is working to support a greener future.
Utilizing the iconic Trumer glass we wild posted these wraps throughout San Francisco near locations that sold Trumer.
Chabot Space & Science Museum
With all the new, kid-friendly museums popping up in San Francisco, this Oakland institution was struggling. I wrote the new tagline, Expand Your Universe, and then led the revitalization of the brand.
Attendance figures rose 400% after this campaign hit.
Compared to Skype’s stature in other areas of the world, the US was still an emerging market. We were tasked with developing an online campaign aimed at increasing awareness and relevance among the U.S target. This campaign achieved significant levels of ad recall with the exposed audiences: 60% higher recognition of the campaign than those of the control sample. I bet you know what Skype is now.
Limelight Award Winner -- Best B2C Online Display Ad
Financial Center Credit Union
Financial Center Credit Union (FCCU) focuses on their loan business, and their target is the younger market and the Latino market in the Stockton, California area. That's why our work is more playful and irreverent than that of your typical financial institution. For each campaign, we conduct quantitative & qualitative research to see what is trending with our targets. Then we create. These campaigns consistently outperform their performance goals and win Diamond Awards from the Credit Union National Association for best In-Branch Marketing Campaign.
Moneyland Loan Campaign
Moneyland Video Played in branch and on landing page
Game of Loans
Game of Loans campaign
DM postcard front
Lucha Loans campaign
Loans Landing Page
President's Day loan campaign
Mean Girls in-branch poster
Face off Animation
These videos play on screens in the different branches
International Credit Union (ICU) Day
T-Shirt to promote individuality and self-expression.
Multiple Campaigns won this award for Best Overall Credit Union Marketing Campaign.
Rare Parts sells and manufactures steering and suspension parts for EVERY car and truck dating back to the early 20th Century. The problem was most car enthusiasts had never heard of them.
We completely rebranded them with a new look, new messaging and new website/marketing materials. Their awareness and sales skyrocketed, with over new 5,000 leads, a 4,000% increase of Facebook followers, and the largest sales month in the 34-year history of the company.
RedLaser partnered with Lupe Fiasco to promote his highly anticipated album "Lasers." We wanted to create a buzzworthy event promoting pre-sale of the album. A guerilla laser light show was created and displayed at Union Square in NYC. Fans were prompted by Lupe Fiasco via Twitter to gather at the event to await their prize: an scannable QR code projected on the side of an NYC building, giving them first-access to "Lasers." It caught fire, shutting down busy NYC streets.
Lupe Fiasco's LASERS invades Union Square
Floorstand + Print. Much like people were trying to protect the secrets of the Holy Grail in the movie, Symantec helps consumers protect their vital and secret information on their computers. This floorstand featured a mirrored header that reflected Da Vinci-style backwards copy. The print was readable by looking through the back page. Winner - Yahoo! Big Idea Chair Award
Symantic "The Da Vinci Code" Partnership
Floor stand & 2-sided print
I have worked on over fifteen solar clients—from residential and commercial installers to manufacturers to accessory retailers. I'm not a specialist, but I definitely know solar and green energy marketing. Here is just a small sample of some rebrands I've led for regional & national clients (more to come).
The issue with solar marketing can be that every installer wants to focus on the same thing (savings). My team and I have always made a strong effort to find compelling and unique messages and benefits for each company. This has resulted in a long string of success stories for our clients across the country.
These two radio spots came from two different insights. The first was that, for most people, helping the environment was no longer a big motivator for going solar. The second was that people hated feeling that they were controlled by their power company. Their motivation was energy independence.
Baker Electric Solar
Complete rebranding and repositioning for this San Diego area installer. Baker has exploded since this campaign launched, and they are now one of the top 20 regional installers in the country.
SunGreen is an LA-based company focusing primarily on commercial solar. They are design, engineering, and technology focused, so we highlighted the benefits of this in all our rebranding work, including this website.
New England Clean Energy
Total rebrand. Integrated campaign successfully combined branding and lead generation.
Boviet Solar USA
Boviet is a solar panel manufacturer based in China and Vietnam. We helped introduce them to the US market, with a complete rebrand.
Green Street Solar Power
New York City-based Green Street needed pretty much everything. From a new logo to a trade shows booth to marketing materials, we helped launch this company and took it from hopeful start-up to a successful and established solar brand in the east coast.
New website and brochures
eBay's new company, Milo, hosts local retailers' inventory online. For this launch we created a microsite, landing pages, game design, emails, DM and online banners.
Milo Fetch Game
A fun interactive way to give swag at tradeshows. People would "throw" a ball for Milo to fetch. Depending on the direction the person threw the ball, Milo (on video) would run off and bring back a random prize for the person to keep in real life.