CREATIVE DIRECTOR. WRITER. STORYTELLER. STRATEGIC THINKER. CHARISMATIC PRESENTER. NEW BUSINESS WINNER. VERB DISREGARDER.
San Francisco Giants
2009 was a transition year for the San Francisco Giants. After leaving behind the long and tumultuous shadow of Barry Bonds, the Giants became a happy band of scrappy overachievers made up of kids and kids at heart. The "Let's Play" campaign reflected this new image of the team, while connecting it to the people of San Francisco.
San Francisco Giants "Attack"
San Francisco Giants "Interrogation"
San Francisco Giants "Chase"
Before they became 3-time champs, the appeal of the Giants for casual fans was one of city ownership and pride. "Do You Speak Giant?" spoke to both casual and avid fans by giving them membership to an exclusive club of fans who are "in the know."
Romo Weather Banner
I supervised the team that created these dynamic banners which would let Giants players give the weather report and schedules in engaging ways.
Giants outdoor '09
During our campaign shoot for "Let's Play" (and the following year), I kept grabbing the players any chance I got and shot 34 impromptu promotional spots.
PG&E "Fridge" :60
Based off a true story. If only he knew there was an easier way.
PG&E CFL "Intro"
Really? Do a side-by-side comparison of light bulbs? It didn't sound like the most thrilling of assignments, but we managed to create and engaging campaign that drove CFL sales through the roof.
PG&E CFL "breeding"
Cinder Sensing Cooker
I wrote the messaging for the website launch of Cinder, a revolutionary precision heat cooker. (Beautiful design courtesy of the talented folks at Character).
In my time as Creative Director on eBay Motors, we helped grow the brand into the #1 automotive website in the world. I lead both B2B and B2C efforts on everything from TV to trade shows, websites to print.
eBay Motors Local Classifieds "First Date"
For Local Classifieds, we had to go head-to-head against a much-loved competitor, Craig's List. So I paid special attention to keeping the ideas relatable to everyday people (and not just "car guys") and making our specific selling advantages easy to understand.
eBay Motors Interview 30
eBay Motors Local Classifieds
Motors Master landing page
eBay Motors "Motors Master" demo
This promotion for their parts and accessories business let other passionate car guys and gals talk about their project cars that used parts found on eBay. The look was reminiscent of old model car parts to show that this is a lifetime obsession.
3D Direct Mail
If you want to get an Auto Dealer's attention you better bring something fun (in this case, a remote control car). After all, there are the people who have giant inflatable gorillas outside their businesses.
eBay Motors Local Market
This campaign was named most effective readership response campaign of the year by NADA's Auto Exec magazine, the premiere trade magazine for auto dealers.
eBay Motors National Market
SEMA Trade Booth
Marine Mammal Center
The Marine Mammal Center launched an art exhibit to draw higher attendance and bring attention to the problems of ocean trash. With no money, my team and I created an artistic microsite complete with interactive games, engaging facts, and a Garbage Gram, which lets users become ocean artists. The Garbage Gram created a lot of buzz and earned media. It was a labor of love that garnered excellent results. Winner - Silver Addy
Common Sense Media
Common Sense Media provides the information, education and independent voice kids and their parents need in a world of media and technology. They may not have had much budget, but they were a great client to work with. This campaign was a labor of love (and favors).
Common Sense Media
"Dark Thirst" :30
Common Sense provides parent-focused reviews of the movies, music and video games kids interact with. In this spot, we remind parents that they can't expect the creators of the work to look out for their kids' best interests. Work included online banners and social media.
This microsite featured kids acting as adult experts. In each video they give parents advice on media-related topics that effect their kids, such as sexting, cyber-bullying and celebrity role models. Winner of 2 Telly Awards.
Web Video "Intervention"
We shot and directed these videos ourselves on the cheap (this one was shot in my apartment). "Intervention" focuses on the influence media has on kids.
Web Video "Get the Scoop"
"Get the Scoop" addresses the effect celebrity role models have on kids.
100 Ways to Get Glad Combining fun trash tips, quizzes, jokes and engaging videos, this 50-week program brought an unprecedented number of unique impressions and return traffic to the Glad website.
100 Ways Landing Page
Combining fun trash tips, quizzes, jokes and engaging videos, this 50-week program brought an unprecedented number of unique impressions and return traffic to the Glad website.
We partnered with famed photojournalist, Peter Menzel, to show how real Americans manage their waste. He shot portraits of eight American families with a week's worth of their waste. Then through an infographic and a customized quiz, we provided real solutions on how site visitors could reduce, reuse and compost more effectively.
Blast from the past. Remember Federal Express? This was the first spot done for the new FedEx. Winner, Best of Show -- New York Addys
New Biz pitch
International Wood Products
Selling a $35,000 door during an economic downturn seemed rather daunting. Fortunately, we had a brave client. Huge increases in sales and multiple awards followed. SF Show - Gold Headline: The right door can make any place more inviting.
International Wood Products
Lennar New Homes
Lennar offers "Everything Included" homes, where all the standard luxury features are included in the base price. However, they weren't getting that message out effectively. This campaign helped increase home sales 24%. We went on to win the account for the entire western region. Winner - Gold Addy
copy: Everything's Included, except one of these: *The asterisk. The official killjoy of buying a new home. It lives near all those luxury items you see when touring a model home, and it exists to let you know those items aren't included – at least not at the price you want.
You won't see any asterisks inside a Lennar home. We buy all those luxury items in mass, so you don't pay luxury prices for them. It's called Everything's Included, and it simply means what you see is what you get. It makes the luxurious affordable and home buying, surprise, enjoyable. NoSurprisesHomes.com
Lennar New Homes
copy: Everything's Included, except for one of these: ? The question mark. The further into the new home buying process you get, the more they'll pop up. Do we upgrade the fridge or keep the standard one? What if I want granite in the bathrooms? And how much are all these upgrades going to cost?!?
At Lennar, we prefer the simple period. As in Everything's Included. Period. As in what you see is what you get. Period. As in home buying doesn't have to be such a difficult process. Exclamation point. NoSurprisesHomes.com
Winner - Silver Addy
Port of Stockton
Community outreach campaign.
Winner -- Award of Excellence-Best of Show, 2016 AAPA Communications Awards Program
copy: We're turning mud into butterflies. 28 miles west of Stockton lie the Antioch Dunes. At first glance, you might not give them much thought. But these dunes happen to be the one and only home of the endangered Lange's Metalmark Butterfly. Dunes tend to erode, which is a matter of life and death for these delicate beauties.
Enter the Port of Stockton. Every year we dredge part of the San Joaquin River to clear the path for the large ships heading to and from the Port. Then we pipe sand—in the form of dredged mud—to the dunes.
It's just one way we balance our love of commerce with our commitment to protecting this place we call home.
Port of Stockton
The present wasn’t looking so good for the Raiders, but their fans still had a strong connection to their storied past. This campaign allowed fans to hear famous calls of memorable plays by legendary announcer Bill King.