Steven Anacker

We launched a new branding and awareness campaign for this large, but somewhat unknown, enterprise software company. Our tagline and headline construction emphasized the many ways Software AG connected companies to better customer experiences, while our visual approach reinforced the idea by seamlessly connecting unrelated industries.

I oversaw this campaign for Aruba Instant On (AIO) – a fast, reliable, and easy-to-use Wi-Fi solution for small and medium businesses. The competition is known for being complicated, so we created a friendly, approachable personality to represent Wi-Fi with Aruba. We brought this personality to life through animated banners, Spotify radio, short video bumpers, and paid & organic social.
Kevin Seidel, Copywriter
Rami Levinson, Art Director

We created two successful campaigns for Hewlett Packard Enterprise’s push to medium-sized business owners.

The first took a surprising approach to a constant problem for these company leaders: IT stress. Highlighting dynamic photography of business owners, this campaign promised that with HPE, their IT situation would become so predictable and reliable, it would almost be boring in the best possible way.

The second campaign was aimed at retail partners and various verticals. The message here was HPE helps eliminate the things business owners don’t like thinking about, so they could focus on what they truly love, growing their business.

Primary CW: Greg Wheeler
AD: Stephanie Arculli

HPE GreenLake had never targetted a specific vertical before. So we used X-Rays to telegraph healthcare to the viewer, while also representing common healthcare “ailments” that HPE GreenLake could help solve—from fractured IT systems to uncomfortable pricing models to the headaches of Epic migration.

Created “prosumer” campaigns – including tagline – for this brand of business headsets and speakerphones.

One of the pioneers of enterprise security, CyberArk needed to break out of its stagnant look and feel, while also sending the message that security does not have to impede innovation.

I’ve led numerous campaigns for Aruba’s signature platform, Aruba ESP. From giving their existing campaign a needed facelift to creating engaging content to bringing their message to specific verticles or accounts, our work has consistently broken ground and garnered impressive results.

Helped launch Riverbed’s successful “Accelerate Success” campaign for their SaaS accelerator and created another successful campaign for their real-time monitering service.

For over 70 years, Leap Carpenter Kemp offered insurance to businesses in California’s Central Valley. Unfortunately, their marketing felt 70-years old. For this campaign, I led a complete overhaul of the brand—from new strategy to new logo to new tagline to an entirely new brand campaign, and then followed it up with a highly effective lead gen campaign. Since the launch, they’ve increased their coverage area 200%.

In my time as Creative Director on eBay Motors, we helped grow the brand into the #1 automotive website in the world. I led both B2B and B2C efforts on everything from TV to trade shows, websites to print.

We introduced Chinese solar panel manufacturer, Boviet to the US with a new look, tagline, website, print, collateral, trade show, and other materials. One significant project was creating and launching a monthly online magazine, The Current, which quickly established Boviet as the thought leader in the solar innovation industry.